Liberty Bar is a unique and highly loved restaurant located in San Antonio, TX. They specialize in mixed influences of Creole, Southern Comfort, Traditional Mexican, French and Ranch style cuisine.
Over the course of a year, there was a large and conscious overhaul to elevate all the ways they presented themselves to the world through their site, social, products, menu, products, photography and any way to bring more life to what the kitchen masterfully creates.
We started with updating the logo to give it a more distinct typeface and making it communicate it's location.
The menu and website were also overhauled to allow much more ease in navigating it's large but loved options. We also started to send branded newsletters and social posts to communicate specials and events that had not been available since covid shutdown.
There were not any photos of the food, so I developed their photographic style to pay homage to their ongoing history and beatnik oragins and cataloged all their dishes, desserts and drinks.
I activated their social media and increased their following with a very low budget.
To create buzz and interest, I created products and apparel to satisfy fandom and love for this very special place.