Original Works by
Caleb Brown

Experience

Brand Designer/Packaging Designer/Product Photographer
iWorld LLC
Nov 2023 - Present

At iWorld, I play an integral role in the development of products across diverse categories, including tech, home goods, health and beauty, fitness, pets, and hydration, for brands such as Paris Hilton, Sperry, Bala, Reebok, Umbro and more. I contribute to crafting branding strategies, pitch decks, sales materials, and visual assets for marketing and packaging. Collaborating closely with cross-functional teams, I supported product development efforts and ensured alignment with brand objectives. Additionally, I photograph products for packaging and promotional use, producing high-quality visuals that enhanced brand messaging.

Brand Designer/Photography/Digital Marketing
Liberty Bar SA
Apr 2022 - Jun 2023

An artist-run Texas Bistro serving eclectic food with a love of the Beatnik era, Est. 85’. Working with the owner and family, I helped elevate their brand and improve their marketing. I increased their social following, defined their photographic style, and helped them communicate with their audience.

Graphic Designer & Packaging Designer
AREAWARE 
Apr 2019 - 2022

AREAWARE is a home accessories brand that produces objects by designers. Working with the product development and marketing team, I produced the packaging, catalogs, pitch decks, trade show booths, ads, and any sales needs for the brand.

Senior Designer
Kugamon
Jul 2017 - Oct 2018

Kugamon is a silicon valley tech company specializing in helping business process complicated sales and administering efficient workflow through Salesforce.com. What started as a branding project, it turned into creating their content seen online, presentations to customers, sales material, blog redesign and working with a team to make their marketing material. 

Graphic Designer
The House of Marley
Jan 2015 - May 2017

A headphone and speaker company focused on sustainability and dedicated to the legacy of Bob Marley and One Love. Throughout the two and a half years I was in-house developing, refining, and heightening the new generation of the brand alongside my creative director. 

Graphic Designer
Memo NY
Jul 2014 - Feb 2015

A design firm specializing in restaurant and hospitality branding. I conceptualized and executed solutions for all aspects and needs ranging from large outdoor signs, wayfinding/directional catalogs for conglomerate restaurant spaces, menu design, print/digital ads, special event needs, and smaller pieces for Schnippers Quality Kitchen, Hale & Hearty Soups, Sugar and Plum, Urban Space Market, Pizza Vinotecca, Definitions Gym and more.

Graphic Design Intern
Poulin + Morris
May 2013 - 2014

Aid in developing design solutions for the firm’s web and print marketing projects, as well as being involved in the development and research of layout and design on various projects such as environmental graphics, donor recognition, book layout, and wayfinding sign programs.

Intern for Richard Wilde, dean of SVA
2012